The key to a brand’s retail success lies at the point of purchase.
We recognize that brands aren’t made, they are built. From R&D, sourcing, manufacturing, and shipping, to brand identity, marketing and ultimately selling in distribution.
In today’s intensely crowded sets, competitive pricing, and limited merchandising space, executional excellence is imperative.
That’s where EL ROAD comes in!
EL ROAD’s superior merchandising & demonstration services ensure your product attracts the attention it deserves. How? We’ve outlined details of our partnerships below.
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Virtual Demos
Welcome to EL ROAD Virtual Demos, a new dimension in product demonstrations and sampling for the digital age!
EL ROAD Virtual Demos was born as a response to the current restrictions for in-store demos. We are here to help every brand connect with new and current customers to support their business with retailers around the country.
This program will be particularly supportive of new and emerging brands trying to gain traction and boost brand awareness by driving trial purchases. Our brand participants will have full control of their coupon offers that can be tweaked at any time for market testing.
We feel suppliers will realize great value in this program and look forward to long-lasting relationships with our EL ROAD Virtual Demo partners.
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In-store services
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On-shelf merchandising of your products to assure all approved SKU’s are represented and visually optimized.
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Key store staff relationships are built and nurtured to help smooth the path for adjustments as needed.
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Manage store-level stock and help buyers understand proper inventory levels.
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Manage price tags/sale tags to allow visibility to the store buyer and consumer for out of stock reorders and purchases.
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Generate detailed reporting and photos.
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On-shelf rotating of the product.
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Ensure back stock inventory is brought to the sales floor.
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Ensure price tags or visible to the buyer for low or out of stock reorders.
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Demonstration Services
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Schedule and conduct product demos in agreed locations.
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Site selection based upon market conditions, line appeal to a given demographic, store acceptance, and other factors agreed with the vendor.
- Generate detailed reporting and photos.
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Includes stores, special events, and trade shows as directed by the vendor.
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Seed product to key influencer populations.
For more information about our services, please contact us at elroad@elroadmarketing.com