The key to retail success ultimately lies in the details around execution at the store level. In today’s intensely crowded sets, brands must quickly catch the eye of the consumer, all while delivering their message, and converting to an instant purchase.
Brands spend an enormous amount of time and resources creating their brands and taking products to market. However, after the product is placed, if it isn’t on the shelf in the right place at the right price reflecting the proper promotions, the consumer won’t purchase.
This is where EL ROAD’s merchandising & demonstration services comes in! We help your products attract attention and assure they are properly represented in-store.
-
Virtual Demos
Welcome to EL ROAD Virtual Demos, a new dimension in product demonstrations and sampling for the digital age!
EL ROAD VIRTUAL DEMOS was born as a response to the current restrictions for in-store demos. We are here to help every brand connect with new and current customers to support their business with retailers around the country.
This program will be particularly supportive of new and emerging brands trying to gain traction and boost brand awareness by driving trial purchases. Our brand participants will have full control of their coupon offers that can be tweaked at any time for market testing.
We feel suppliers will realize great value in this program and look forward to long-lasting relationships with our EL ROAD VIRTUAL DEMOS partners.
-
In-store services
-
On-shelf merchandising of your products to assure all approved SKU’s are represented and visually optimized.
-
Key store staff relationships are built and nurtured to help smooth the path for adjustments as needed.
-
Manage store-level stock and help buyers understand proper inventory levels.
-
Manage price tags/sale tags to allow visibility to the store buyer and consumer for out of stock reorders and purchases.
-
Generate detailed reporting and photos.
-
On-shelf rotating of the product.
-
Ensure back stock inventory is brought to the sales floor.
-
Ensure price tags or visible to the buyer for low or out of stock reorders.
-
Demonstration Services
-
Schedule and conduct product demos in agreed locations.
-
Site selection based upon market conditions, line appeal to a given demographic, store acceptance, and other factors agreed with the vendor.
- Generate detaild reporting and photos.
-
Includes stores, special events, and trade shows as directed by the vendor.
-
Seed product to key influencer populations.
For more information about our services, please contact us at elroad@elroadmarketing.com