We are EL ROAD, where the road of life is not just a metaphor but where we make some of our fondest memories. As kids growing up in Southern California we relished in the adventure of summer road trips, driving up the coastline and camping out on the beach or to the lake in the mountains, gazing up at a black sky full of bright stars. We would bonfire and roast marshmallows, while spending time with our family and friends. As adults, we love to unplug and get back to the simple pleasures and we get to impart that love of the great outdoors and fireside bonding, yet we also want cozy homespun comfort! EL ROAD, brings you California Vibes for our version of comfort to take along on your next camping and road trip adventures.